GP Construction
General Property Construction is a Florida general contractor that installs flooring in commercial and residential buildings. Its site had text-only pages and an old portfolio.
The client asked for its services to appear on the screens that used to hold nothing but plain text. The site is still live at gpconstructionco.com.
- Month on the project
- 1
- Pages
- 6
- Client types in Services
- 6
The problem
A niche brand with plenty of room to grow online and no investment in its channels.
The old structure worked, but the pages had almost no text, photos or video. The materials the company installs never showed up on the home page and got lost inside Services. The pages didn't link to each other either. The team had nowhere to show its work, and anyone looking for a service had a hard time finding it.
The home page shows what the company installs.
Materials and client types come before the portfolio.
What I did
01
Key visual
I updated the brand's key visual and wrote the site brief.
02
Home and Services
I designed the home page and the Services page in Figma.
03
Portfolio
I built the Portfolio around recent projects and filled Services with the six client types.
04
WordPress
I built the site on WordPress with HTML, CSS and JavaScript.
05
SEO
I ran an SEO audit across the whole site.
The full home page, hero to footer.
Materials, client types, company video, projects, a review and the brands it works with.
The site on a phone.
Home, Services and Portfolio in a single column.
Detail at component scale.
Materials carousel · Client-type cards · Featured projects
Visual system
Primary blue
#1E355E
Background
#FFFFFF
Accent
#F05423
Typefaces
Archivo Bold
Headlines
Inter
Body
Decisions
UX / Content
Flooring materials on the home page
I moved the materials onto the home page, in a carousel with Tile, Hardwood, Carpet Tile and more. They used to sit unnoticed inside Services. I wanted visitors to see on the first screen that the company does what they need.
Content
A portfolio that stays current
I added the new projects, such as Nova Cafeterie, Regency Parc and Venetto Las Olas, with large photos and their names. The portfolio was out of date. I wanted the site to show the company's latest work.
UI / Visual system
Same structure, new face
I kept the old site's structure and style. The structure worked; the content and design were what had aged. I put the change into how each page looks and what it says.
Takeaway
A client open to change
A site with room to grow improves fast when the client is open to change.