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Javier Ferrer.

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Javier Ferrer.

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Time in Buenos Aires:

Navx Studio

  • WordPress
  • Branding
  • UI/UX
  • SEO and GEO
  • Automation
  • Applied AI

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Navx Studio: the site home page on a laptop on a dark desk

Navx Studio is my digital product design studio in Buenos Aires. I built it from scratch in 2024, with no client and no brief. I did all of it myself: the brand, the site, the content and the automations.

The site is still live at navx.studio.

Months on the project
3
Pages in Spanish
19
Pages in English
19
Person in every role
1
Concept: a desk with an empty chair and five work zones around it

The problem

An AI-powered web design studio, built by one person who covers several roles.

Navx had nothing before: no brand, no site, no content. It had no client either, because the project was mine. The tension was scope: one person had to carry the branding, design, development, content and automations of a studio that speaks to brands that sell online.

Navx Studio home and Services page on a monitor and a laptop

The home introduces the studio's three areas.

Digital Products, Branding and Visibility each get a card that leads to its own page.

What I did

  1. 01

    Branding

    I designed the full brand: logo, black and green palette, and Plus Jakarta Sans and Inter typography.

  2. 02

    Site

    I designed and built the site on WordPress with HTML, CSS and JavaScript, around three service areas: Digital Products, Branding and Visibility.

  3. 03

    Content

    I wrote the content for the 19 pages in Spanish and English, with copy optimized for SEO and GEO.

  4. 04

    Automation

    I built the Make automation behind the forms for the Digital Product Audit and the Visibility Diagnostic.

Site architecture

Home

  1. Services

    • Branding
    • Digital Products
    • Visibility

  2. Digital Products

    • Web Apps
    • CRM and Automation
    • Email Marketing
    • Digital Strategy
    • Landing Pages
    • Campaigns That Convert
    • Websites
    • Online Stores

  3. Visibility

    • Content
    • AI Visibility
    • SEO

  4. More pages

    • About Us
    • Contact Us
Full Digital Product Audit page of Navx Studio

The Digital Product Audit, top to bottom.

What we review, what you get, three process steps and FAQ. The request form closes the page.

Navx Studio on mobile: home, services and landing pages

The same path on the phone.

Home, Services and Landing Pages in a single column.

Details: service cards, project form and FAQ

Detail at component scale.

Service cards · Project form · FAQ

Visual system

Black

#000000

Primary green

#A8FF00

White

#FFFFFF

Gray

#333333

Secondary

#1B1B1B

Typefaces

Plus Jakarta Sans (Extralight, Light, Bold, Extrabold)

Headings

Inter

Body

Takeaway

  1. A whole product, on my own

    I learned I have the experience to ship any digital product on my own: brand, design, development, content and automation.

Next project

Nueva Vida
  • WordPress
  • Divi
  • SEO